Mar 31, 2026
Smart Bidding Got Smarter. Your Placement List Didn't.
AI bidding optimizes on top of whatever inventory it's given. If that inventory includes junk placements, it optimizes junk more efficiently.
Read →knowledge base
Display advertising quality
Oct 25, 2024
Your Display Ad Isn't Being Ignored. It Isn't Being Seen.
Viewability metrics tell you the ad loaded. They don't tell you the ad was on a page where anyone was paying attention.
Read →Aug 17, 2024
Why Google Display Network Has a Placement Quality Problem Google Won't Fix
Google makes money when your ad runs. Publishers make money when your ad runs. You're the only one in the transaction who loses when the placement is junk.
Read →Jul 25, 2024
We Audited a Real $50K/Month Display Campaign. Here's What We Found.
The placement report most advertisers never look at. What it reveals — and what it costs when you don't.
Read →Jul 2, 2024
Eight Signals That Predict Whether a Display Placement Is Wasting Your Budget
Not all bad placements look obviously bad. These are the signals that consistently separate high-waste placements from high-value ones.
Read →Nov 21, 2023
The Placement Report Most Google Ads Managers Never Open
It's the most informative report in your account. It shows exactly where your money went. Most advertisers look at it once a quarter, if that.
Read →Oct 31, 2023
The AI MFA Arms Race: Why the Placement Quality Problem Is Getting Harder
Generative AI didn't create made-for-advertising sites. It made them 100x cheaper to run and 10x harder to detect.
Read →Oct 9, 2023
The Hidden Reason Post-Cookie Targeting Underperforms
Everyone's talking about signal loss. The bigger problem is that the supply side of the equation got dirtier at the same time the demand side got weaker.
Read →Oct 2, 2023
Contextual Targeting Works — But Only If the Context Is Real
The promise of contextual targeting is that the surrounding content signals user intent. That promise breaks down completely when the surrounding content is fake.
Read →Sep 26, 2023
How to Spot an MFA Site Without Running a Tool
Made-for-advertising sites have tells. Once you know what to look for, you can identify them in under 60 seconds.
Read →