Display advertising quality
Does Smart Bidding Avoid Bad Display Placements?
AI bidding optimizes on top of whatever inventory it's given. If that inventory includes junk placements, it optimizes junk more efficiently.
Read →Viewability vs. Attention: Why Display Ads Go Unseen
Viewability metrics tell you the ad loaded. They don't tell you the ad was on a page where anyone was paying attention.
Read →Is the Google Display Network Still Worth It?
Google makes money when your ad runs. Publishers make money when your ad runs. You're the only one in the transaction who loses when the placement is junk.
Read →Google Display Placement Audit: $50K/Month Case Study
The placement report most advertisers never look at. What it reveals, and what it costs when you don't.
Read →8 Signals a Display Placement Is Wasting Your Budget
Not all bad placements look obviously bad. These are the signals that consistently separate high-waste placements from high-value ones.
Read →Where Did My Display Ads Show? Reading the Placement Report
It's the most informative report in your account. It shows exactly where your money went. Most advertisers look at it once a quarter, if that.
Read →AI-Generated MFA Sites: Why They're Harder to Block
Generative AI didn't create made-for-advertising sites. It made them 100x cheaper to run and 10x harder to detect.
Read →Why Cookieless Display Targeting Underperforms
Everyone's talking about signal loss. The bigger problem is that the supply side of the equation got dirtier at the same time the demand side got weaker.
Read →Why Contextual Targeting Fails on MFA Sites
The promise of contextual targeting is that the surrounding content signals user intent. That promise breaks down completely when the surrounding content is fake.
Read →How to Spot an MFA Site in 60 Seconds: 6 Warning Signs
Made-for-advertising sites have tells. Once you know what to look for, you can identify them in under 60 seconds.
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